From next year, Lovefilm are
switching from Flash to Sliverlight for their streaming service. Why? Because the Movie Studios demanded it:
We’ve been asked to make this change by the Studios who provide us
with the films in the first place, because they’re insisting –
understandably – that we use robust security to protect their films from
piracy, and they see the Silverlight software as more secure than
Flash.
Simply put: without meeting their requirements, we’d suddenly have next-to-no films to stream online.
While this news won't be greeted with applause by everyone (especially users Linux/UNIX systems, who are
not happy with Lovefilm right now), there is one plus: The possiblity of quality improvements for Lovefilm's streams:
Silverlight contains a technology called Smooth Streaming, which
automatically adjusts the quality of the video stream to the best level
for your internet connection. This reduces buffering for customers on a
low broadband speed, but then improves the streaming quality when
broadband speed increases.
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