£5.99 for unlimited Netflix streaming; News of latest streaming deals for Lovefilm & Netflix;

Lovefilm and Netflix continue to prepare for the forthcoming UK Streaming War:

• Lovefilm's latest deals (both non-exclusive) will bring content from ITV and BBC Worldwide.
• An Netflix app has appeared for Sony PlayStation 3. It doesn't do much.....yet.
• Netflix's advert campaign is reported as starting this week, with deals expected to be completed with Sony, Disney, Paramount, Channel 4 and ITV.
• Looks like its £5.99 per month for unlimited streaming from Netflix. Lovefilm's streaming package is currently £4.99 but that's a special offer according to their website.