Netflix is coming to the UK, and they've been on a content buying spree before their launch next year.
First, they signed an exclusive deal with MGM to stream first run feature films. That was followed by another deal with Lionsgate. A hat-trick of deals was completed by Miramax signing up for the Netflix bandwagon.
Lovefilm's response? An exclusive streaming deal with Warner Brothers. Let's hope they can deliver that content in HD.